Barbara Bry ran for San Diego mayor in 2020 as the independent-minded Democrat against the Republican party-endorsed and Democratic Party endorsed candidates. Against all odds, she was able to prove the pundits wrong by winning 2nd place in a hard-fought race that guaranteed San Diego’s first Dem on Dem general election. All of this was done through a combination of defining the issues and a masterful digital campaign that replaced more traditional avenues of communication during the COVID pandemic.